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Vol 20, No 2 (2018) PURCHASE INTENTION DRIVERS FOR PRIVATE LABEL BRANDS IN PAKISTAN Abstract
Feryal Khan
 
Vol 20, No 1 (2018): Pakistan Business Review April 2018 Impact of Dimensions of CSR on Purchase Intention with Mediating Role of Customer Satisfaction, Commitment and Trust Abstract  PDF
Farhina Hameed, Dr. Abdul Qayyum, Younus Awan
 
Vol 17, No 4 (2016): Pakistan Business Review January 2016 EVALUATING ADVERTISING EFFECTIVENESS OF CREATIVE TELEVISION ADVERTISEMENTS FOR HIGH INVOLVEMENT PRODUCTS Abstract  PDF
Mazhar Ali
 
Vol 20, No 3 (2018) Investigating the impact of Consumer’s Involvement, Risk-taking Personality, Internet Self-Efficacy, Life Style and Privacy Concern on Online Purchase Intention and Shopping Adoption Abstract
Wisal Ahmad, Saman Attiq, Ariba Ahmad, Aqsa Ilyas, Khadija Kulsoom, Wisal Ahmad
 
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