MANAGERIAL PERCEPTION TOWARD HALAL CERTIFICATION: STUDY OF INTERNATIONAL FOOD CHAINS IN PAKISTAN

Sidra Inam, Saquib Y. Janjua, Shahab Alam Malik

Abstract


Halal certification studies in hospitality industry are rarely
explored and discussed. In particular, research on Halal certification
in Pakistan is yet to be explored. Recently realizing the potential of
Halal food market, the Ministry of Science and Technology has
established Halal Authority. In this context, this study explores the
managerial perception of International Food Chains (IFCs) towards
halal certification in Pakistan. Further, the impact of halal
certification on restaurant performance is explored. In this study six
variables were positively hypothesized whereas two variables were
negatively hypothesized in relation halal certification. For further
extension, halal certification affect was measured on restaurant
performance. Multiple regression analysis was used to estimate results,
showing the acceptance of positively hypothesized relationships and
rejection of negatively hypothesized relationships.


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DOI: http://dx.doi.org/10.22555/pbr.v18i1.669

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