AN APPRAISAL OF FERENBACH AND PINNEY’S ‘NEW SOCIAL CONTRACT’

Asad Shahzad

Abstract


This paper offers an outline of a ‘new’ social contract
envisaged by Ferenbach and Pinney (2012), and establishes its
critical appraisal elucidating the inaccuracy of their assertions
including the one, which is erroneously dubbed as a ‘new’ social
contract, purportedly, not based on any ideology. Thus, the discreet
embeddedness of the ‘new’ social contract in ideological and political
perspectives is explicitly exposed. In fact, the suggested ‘new’ social
contract is more or less a continuation or an extension of the pervasive
neoliberal ideology. The proposed social contract may at the most be
viewed as a new variant of neoliberal ideology. It is also observed
that the proposed integration of CSV (creating shared value) with
business in the context of proposed social contract is on the whole a
disguised strategic CSR (corporate social


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DOI: http://dx.doi.org/10.22555/pbr.v18i1.658

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