Effectiveness of TNA Based Training in Karachi’s Pharmaceutical Industry

Shiraz Ahmed


This research sets out to examine the effectiveness of Training
Need Analysis (TNA) based training and to determine whether it is
helpful in achieving organizational goals, enhancing Knowledge
Skills and Attitude and increasing number of customer (customer
index). This research focuses on pharmaceutical organizations of
Karachi. A survey of 180 sales employees of pharmaceutical
companies was conducted. SPSS Software was used for statistical
analysis. This research concluded that TNA based training enabled
employees to reach their sales target, enhanced their Knowledge,
Skills and Attitude and increased the customer index.


Training; Organizational goals; KSA; Customer index; Measuring effectiveness of Training

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DOI: http://dx.doi.org/10.22555/pbr.v17i1.25


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