Investigating the connection between consumer unethical behaivour and birthplace: Evidence from Pakistan

Shahan Mehmood Cheema, Muhammad Ilyas, Ali Hassan, Talha Mujahid Butt

Abstract


Few consumers are developed plans to cheat or by-pass the given systems as well as bought items and returned those items after using few days. The major objective of this research study is to investigate the relation between individual birthplace ( i.e. rural birthplace, urban birthplace) and the consumer unethical behavior. The study also aims to determine the relationship among consumer unethical behavior, moral ideology, and urban birthplace. To meet the objectives of study, data have been obtained from 355 respondents that are living in Lahore and Gujranwala. The results reveal that moral ideology is influenced by rural birthplace as well as urban birthplace. However, the results also exhibit thatconsumers of rural birthplace are found more ethical than urban birthplace. The results show that the role of individual birthplace is not influenced byconsumer unethical behaviour(CUB)but has a statistically significant relationship with moral ideology.


Keywords


RB Rural Birthplace UB Urban birthplace ID Idealism Ideology RE Relativism Ideology CUB Consumer Unethical Behaviour

Full Text:

PDF

References


Aslam, U., Mohti, W., Imran, M. K., &Arfeen, M. I. (2015). Impact of personality and organizational context on employees ‘job outcomes. Pakistan Business Review, 17(3), 603-623.

Abbas, U., Arfeen, I. U., Mothi, W., & Aslam, U. (2015). Investigation of personality traits for predicting the entrepreneurial satisfaction. City University Research Journal, 5(1), 64-79.

Babakus, E., Bettina Cornwell, T., Mitchell, V., &Schlegelmilch, B. (2004). Reactions to unethical consumer behavior across six countries. Journal of Consumer marketing, 21(4), 254-263.

Carrigan, M., & Attalla, A. (2001). The myth of the ethical consumer–do ethics matter inpurchase behaviour?.Journal of consumer marketing, 18(7), 560-578.

Egan, V., Hughes, N., & Palmer, E. J. (2015). Moral disengagement, the dark triad, and unethical consumer attitudes. Personality and Individual Differences, 76, 123-128.

Kashif, M., Zarkada, A., & Thurasamy, R. (2017). The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees. Personnel Review, 46(2), 429-448.

Lassar, T. a. (2009). Measuring Consumer preceptions of the Business Ethical Behavior in tow Muslim Countries. Business of Ethics, vol.89, no.1 , 91-98.

Mitchell, V. W., & Ka Lun Chan, J. (2002). Investigating UK consumers' unethical attitudes and behaviours. Journal of Marketing Management, 18(1-2), 5-26.

Muqadas, F., Ilyas, M., & Aslam, U. (2016). Antecedents of knowledge sharing and its impact on employees’creativity and work performance. Pakistan business review, 18(3), 655-674.

Muqadas, F., Rehman, C. A., & Aslam, U. (2017). Organizational justice and employee’s job dissatisfaction: a moderating role of psychological empowerment. Pakistan Business Review, 18(4), 848-864.

Muncy, S. J. (2005). The Muncy-Vitell Consumer Ethics scale: A Modification and Application. Business of Ethics, Vol.62, No.3 , 267-275.

Rehman, U. U., Ilyas, M., Aslam, U., & Imran, M. K. (2016). Service quality dimensions and its impact on customer’s behavioral intentions. Pakistan Business Review, 18(1), 120-139.

Rahman, U. U., Rehman, C. A., Imran, M. K., & Aslam, U. (2017). Does team orientation matter? Linking work engagement and relational psychological contract with performance. Journal of Management Development, 36(9), 1102-1113.

Rasool, H. F., Arfeen, I. U., Mothi, W., & Aslam, U. (2015). Leadership styles and its impact on employee’s performance in health sector of Pakistan. City University Research Journal, 5(1), 97-109.

Rice, G. (1999). islami Ethics and the implication for the business . Business Ethics , vol.18, no.4 , 345-358.

Shah, S. A. M., Tahir, M., Soomro, A. A., & Amjad, S. (2017). Consumers Ethics in Pakistan: Empirically Examining the Muncy & Vitell Scale. Journal of Managerial Sciences, 11(2).

Scott.J.Vitell. (2003). Consumer Ethics Research: Reivew Synthesize and Suggestions for the future. Business Ethics , 33-47.

Tirmizi, F. (July 2012). Income Disparity:The very Uneven rise in pakistani income. The Express Tribune .

Vitell, M. a. (1992). Consumer Ethics: An investigation of the Ethical Beliefs of the final consumer. Business of Reserach vol.32 , No.4 , 279-311.

Xu, B. Z. (2013). Does Consumer Unethical Behavior Relates to birthplsce : Evidence from china. Business of Ethics , 475-488.

Hofstede, G. (1979). Value systems in 40 countries: Interpretation, validation, and consequences for theory. In L. H. Eckensberger, W. J. Lonner, & Y. H. Poortinga (Eds.), Cross-cultural contributions to psychology (pp. 398–407). Swets and Zeitlinger: Lisse.

Punj, G. (2017). Consumer intentions to falsify personal information online: unethical or justifiable?.Journal of Marketing Management, 33(15-16), 1402-1412.

Zhang, X., & Zheng, X. (2002). A comparative research on adolescent’s modernity in personality between town and countryside. Journal of Psychological Development and Education, 3, 6–11. (in Chinese).

Zhang, R. (2005). How to bridge the cultural gap between the rural areas and the urban areas. Theoretical Booklet, 12, 57–58. (in Chinese).




DOI: http://dx.doi.org/10.22555/pbr.v20i1.2310

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.