Comparing Traditional Teaching Method and Experiential Teaching Method using Experimental Research

Farhan Uddin Raja, Najmonnisa Khan

Abstract


The modern time is shaping a world of opportunities that has glorified the role
and functions of multinational organizations across the globe. An individual has
become a global citizen, who explores employment opportunities in different
countries of the world. This has signified the importance of interpersonal skills that allow individuals to connect with people from different cultures. As a result, the role of business communication instructors has become vital because they impart the skills of communication among their students. For this, instructors’ sensitivity towards the teaching methods used in classrooms are of prime significance. These methods determine the interest level and motivation of students towards learning and acquisition of communication skills. Therefore, this study aims to compare experiential learning method and traditional learning method to explore which method inculcates and improves the communication skills of business administration students of a private sector university. The study was conducted in a quantitative paradigm using an experimental research design. The sample size comprised 60 BBA students from two different sections of business communication courses. The data were collected using a pretest and posttest. For the pretest, communication skills were imparted to both the groups using the traditional teaching method that heavily employed lecturing. For the posttest, the controlled group was taught using the same traditional teaching method while the treatment group was taught using the experiential learning method. Mean scores 20.46 & 19.90 with a significant value of 0.375 for the pretest established identical nature of both groups. Mean scores 27.80 & 30.36 with a significant value of .002 of posttest showed that the two groups under study had different identities in scores, which proved that experiential learning method improves students’ communication skills better than traditional communication skills.

Keywords: business communication, experiential learning, experimental research, traditional learning


Keywords


Traditional learning, Experiential Learning, Experimental research, Business Communication

Full Text:

PDF

References


Abrams, L. S. (2010). Sampling ‘hard to reach’ populations in qualitative research: The case of incarcerated youth. Qualitative Social Work, 9(4), 536-550.

Andrews, J., Higson, H. (2008). Graduate employability, ‘soft skills’ versus ‘hard’ business knowledge: A European study. Higher Education in Europe, 33(4), 411- 422.

Broughton, G., Brumfit, C., Pincas, A., & Wilde, R. D. (2002). Teaching English as a foreign language. Routledge.

Chang, J., Lee, M., Ng, K.-L., & Moon, K.-L. (2003). Business simulation games: The Hong Kong experience. Developments in Business Simulation and Experiential Learning, 34, 367-376.

Creswell, J.W. (1994). Research design: Qualitative & quantitative approaches. London: SAGE Publications.

Curtis, D. B., Winsor, J. L., & Stephens, R. D. (1989). National preferences in business and communication education. Communication Education, 38, 6-15.

Dewey, J. (1938). Experience and education. New York: Collier Books.

Hasselbring, T. S., Bransford, J., Goin, L., Goldman, S., Pellegrino, J., Sharp, D., & Vye, N. (1994). Using media for developing mental models and anchoring instruction. American Annals of the Deaf, 139 (1), 36-45.

Jarošova, E., Bakić-Tomić, L., & Šikić, S. (2007, January). An Intervention Program for Developing the Interpersonal and Communication Skills of University Students. In 19th international Conference on Systems research, Informatics and Cybernetics.

Kennedy, R. A. (2017). The Effect of Narrative Feedback on the Learning and Transfer of Complex Communication Skills (Doctoral dissertation, Old Dominion University).

Kuzu, A. (2007). Views of preservice teachers on blog use for instruction and social interaction. Turkish Online Journal of Distance Education, 8(3).

Lewis, L. H., & Williams, C. J. (1994). Experiential learning: A new approach. New Directions for Adult and Continuing Education, 62, 5-16.

Louhiala-Salminen, L. (1996). The business communication classroom vs reality: What should we teach today? English for Specific Purposes, 15(1), 37-51.

McHann, j.C., & Frost, L.A. (2010). Integrating experiential learning into business courses: Using learning journals to create living case Studies. American Journal of Business Education, 3, (8), 1-12.

McLeod, S. (2007). Experimental design. Simply Psychology. Retrieved from https://www.simplypsychology.org/experimental-designs.html.

Morreale, S., Osborn, M., M., & Pearson., J.,C. (2000). Why communication is important: A rationale for the centrality of the study of communication. Journal of the Association for Communication Administration, 29, 1-25.

Nauman, S., & Hussain, N. (2017). Provision of human capital by business schools of Pakistan: A need for the sustainability of the Pakistani banking sector. Journal of Education for Business, 92(1), 44-52.

Papert, S. (1993). The children's machine. Technology Review Manchester NH, 96, 28.

Qazi, W., & Simon, H. C. (2012). Effect of teaching methodologies for business communication at BBA level in a Pakistani classroom. European Journal of Scientific Research, 71(1), 72-77.

Sampath, D., & Zalipour, A. (2010). Effective teaching strategies for learners of business communication: A case study from INTI university college, Malaysia. Intercultural Communication Studies, 19(3), 256-266.

Scalzo, C. M., & Turner, L. F. (2014). The effect of experiential learning experiences on management skills acquisition. Developments in Business Simulation and Experiential Learning, 34, 155-160.

Whetten, D., A, Cameron K.M. (2002): Developing management skills. Upper Saddle River, N.J: Prentice Hall.

Wolfe, D. E., & Byrne, E. T. (1975). Research on experiential learning: Enhancing the process. Developments in Business Simulation and Experiential Learning, 2.

Wurdinger, S.D. (2005). Using experiential learning in the classroom. Lanham: Scarecrow Education.




DOI: http://dx.doi.org/10.22555/joeed.v5i2.1816

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License