International Journal of Experiential Learning & Case Studies

International Journal of Experiential Learning & Case Studies (IJELCS) ISSN 2521-9359 (Online), ISSN 2520-4475 (Print) provides an innovative conceptual framework for consideration of industry managers, corporate sector strategists, and decision makers and starves to be the basis for a collaborative dialogue and discussions between industry and academia. The key objective of the journal is to contribute significantly to the teaching and learning by using business management related case studies and industry specific research articles.

IJELCS is a double blind peer-reviewed journal edited by the Institute of Business Management (IoBM), Karachi, Pakistan. The Journal is an academic resource of industry related case studies and research articles which are the outcome of experiential learning and evidence based exercises by academicians and corporate managers.  It is a blend of quality researches on experiential learning and a diverse set of case studies pertaining to different business disciplines covering strategic marketing, strategic management, organizational behavior, human resource management, finance & accounting, business ethics, entrepreneurship, economics and other related functional areas.

Article Processing Charge: There is no cost attached to the publication in IJELCS, at any point in time, during or after the publication process.

Peer Review Policy: All research articles published in IJELCS go through an initial editor screening followed by a rigorous double-blind peer review by two anonymous referees.

Preservation: Journal content is preserved at PKP PN.



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Vol 4, No 2 (2019)

Table of Contents

Case Studies

Shahrukh Nadeem, Humza Mahfooz
Amir Saeed Syed, Nabiha Javed, Farooq Ali, Shahnawaz Khan
Ali Sajid, Muhammad Yawar Uz Zaman
Yamna Sheikh, Dr. Muhammad Imran Majid
Fareeda Ibad
Muhammad Muzammil Ghayas, Malik Muhammad Sheheryar Khan
Muhammad Zaffar, Shahnawaz Khan, Waqar Ahmad


Saghir Pervaiz Ghauri, Nadir Ali, Zahid Ali Chanar, Shahid Obaid
Rahmdil Peer Bakhsh, Bushra Khan
Iqra Ikram, Muhammad Asim
Salman Manzoor, Muhammad Asim, Samiullah Sarwar
Shahid Saleem Arain, Parveen Munshi
Asra Khan, Nawaz Ahmad, Nimra Sharif