International Journal of Experiential Learning & Case Studies

International Journal of Experiential Learning & Case Studies (IJELCS) ISSN 2521-9359 (Online), ISSN 2520-4475 (Print) provides an innovative conceptual framework for consideration of industry managers, corporate sector strategists, and decision makers and starves to be the basis for a collaborative dialogue and discussions between industry and academia. The key objective of the journal is to contribute significantly to the teaching and learning by using business management related case studies and industry specific research articles.

IJELCS is a double blind peer-reviewed journal edited by the Institute of Business Management (IoBM), Karachi, Pakistan. The Journal is an academic resource of industry related case studies and research articles which are the outcome of experiential learning and evidence based exercises by academicians and corporate managers.  It is a blend of quality researches on experiential learning and a diverse set of case studies pertaining to different business disciplines covering strategic marketing, strategic management, organizational behavior, human resource management, finance & accounting, business ethics, entrepreneurship, economics and other related functional areas.

Article Processing Charge: There is no cost attached to the publication in IJELCS, at any point in time, during or after the publication process.

Peer Review Policy: All research articles published in IJELCS go through an initial editor screening followed by a rigorous double-blind peer review by two anonymous referees.

Preservation: Journal content is preserved at PKP PN.



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Vol 5, No 1 (2020)

Table of Contents


OZNUR CETİNKAYA, Serdar ÇÖP, Güvenç Bayraktar
Fazal ur Rehman
Rana Zeeshan Mubarak, Marinah Awang, Naveed R. Khan, Sadia Mubarak
Sohail Ahmed, Hina Hussain Kazmi
Richard Carroll, Jody Sue Piro
Mumtaz Ali Junejo, Muhammad Ashraf, Saifullah Shaikh
Mahrukh Zahid, Mehvish Saleem

Case Studies

Syed Waqas Hussain, Jawaid Ahmed Qureshi, Muhammad Mubeen, Zaeema Asrar
Masood Ahmed, Bashir Bahr Qadam Adof, Zahida Parveen, Shaheen Kausar
Mahwish Ali Baber, Sarwat Nauman
Fazal Hayat, Shahji Ahmad, Samiullah Sarwar
Saeed Ahmed, Muhammad Zubair Ahmed, Muhammad Zulqarnain Siddiqui, Tauseef Iqbal Khan, Qazi Shahab Azam