Impact of Green In-Store & Green Supply Chain Processes on the Performance of Large Retailers in Pakistan

Mustafa Ali Channa, Muhammad Asim


This study aimed to explore the relationship of green in-store activities and green supply chain processes with the economic performance of large retailers in Pakistan. It used a quantitative research approach using co-relational research design. The variables under the domain of Green In-Store processes included the Energy Management (EM), Waste Management (WM), and Green Consumption (GM) while the variables under the domain of Green Supply Chain processes included the Green Purchasing (GP), Green Logistics (GL), and Cooperation with Suppliers (CS). On the other hand, the performance of the large retailers in Pakistan was measured via two variables including Environmental Performance (ENP) and Economic Performance (EP). The results show that that Energy Management, Waste Management and Green Consumption are positively related to Green Supply chain practices like Green Purchasing, Green Logistics and Cooperation with Suppliers. It recommends that organizations, particularly large retailers in Pakistan should focus on environmental problems by executing supplier related green processes such as evaluating suppliers’ performance on greening, perform environmental audits, offer feedback to suppliers about these audits with training.


Economic performance, Green Consumption, Green Logistics, Green purchasing

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