SMEs BUSINESS GROWTH MODEL AND THE MEDIATING ROLE OF MARKET ORIENTATION

Irfan Siddique, Irfan Saleem, Syed Gohar Abass


DOI: http://dx.doi.org/10.22555/pbr.v17i4.554

Abstract


SMEs business growth is a central point for their success.Literature suggests different factors which inculcate smallerenterprises to grow but a tripod of three factors: reward system,decentralization of organization and owners’ attitude with amediating effect of market orientation have not been addressed.This study addresses the internal factors that contribute to the growthof SMEs with a mediating effect of market orientation. Data iscollected using survey method from Pakistani SMEs. The study arguesthat a significant potential lies in smaller enterprises to grow byadopting stated factors if firms are market oriented

Keywords


Small and medium enterprises, reward systems, decentralization and owner’s attitude

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