A HUMAN RESOURCE PERSPECTIVE ON POLICIES TO SUPPORT CORPORATE SOCIAL RESPONSIBILITY

Zia Ur Rehman, Mahvish Khan, Safdar Nazeer


DOI: http://dx.doi.org/10.22555/pbr.v17i3.348

Abstract


Within the last decade, the phenomenon of Corporate Social Responsibility (CSR) has gained significance in the corporate world from a marketing context, yet very little empirical work exists to highlight its importance from a human resource context. CSR is often embedded in the sustainability agenda of the organization, in which different factors impact the CSR based human resource (HR) policies of an organization. The data were collected through interviews. In this interview, Telenor’s mission and policies for employees, society, environment and customers were analyzed. Three themes emerged in the interview that affected the CSR based HR policies: management style, economic impact of CSR on the organization and the overall CSR strategic approach of the firm. The paper concludes that CSR is strongly emphasized in Telenor Pakistan’s approach and reflected in its codes of conduct, policies as well as management style.


Keywords


Corporate social responsibility, Human resource perspective, HR Policies, Telenor, Economic impact, Strategic approach

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