LEARNING ORIENTATION AND PERFORMANCE: THE INTERACTION EFFECT OF ENTREPRENEURIAL ORIENTATION

Jawad Hussain, Fayaz Ali Shah, Wali Rehman, Yahya Khan


DOI: http://dx.doi.org/10.22555/pbr.v19i4.1875

Abstract


The current study examines the impact of learning
orientation (LO) on organizational performance and also the
moderating role of entrepreneurial orientation (EO) on the
relationship between LO and organizational performance among
the small and medium enterprises (SMEs) in Pakistan. This
questionnaire survey was conducted among 213 managers/ owners
of manufacturing SMEs. Previous studies on LO in combination
with EO have been conducted in large organizations in developed
economies. Studying the relationship between LO and performance
and moderated by EO in manufacturing SMEs in a developing
economy like Pakistan, this research attempts to fill this gap. The
findings reveal that there exist a positive relationship between LO
and organizational performance. The findings also demonstrate
that the effects of LO on organizational performance are positively
moderated by EO. The paper also includes research implications
and possible future directions.


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