EXPERIENTIAL LEARNING IN BUSINESS SCHOOLS IN KARACHI

Samra Javed, Nadia Ayub

Abstract


The purpose of the research is to explore the use of
experiential learning in Marketing, Human Resources Management
and Finance courses of five leading business schools in Karachi. A
quantitative survey research design was employed to answer the
research questions of the study employing an Indigenous Use of
Experiential Learning Scale (UELS) developed in compliance with
the Guidelines of International Testing Commission 2013. According
to the results the use of experiential learning differed (df (4,82)
=15.565, p < .01) among business schools. From the research that
has been undertaken, it is possible to conclude that that experiential
learning is used in all five business schools that were part of the study.
The findings indicate that experiential learning, though comparatively
a new concept in business education in Pakistan has found its way in
to business education.


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