SERVICE QUALITY AND ORGANIZATIONAL CULTURE AS PREDICTORS OF FACULTY JOB SATISFACTION

Faisal Khurshid, Muhammad Usman Awan


DOI: http://dx.doi.org/10.22555/pbr.v19i2.1459

Abstract


The objective of this study is to examine the impact of
perceived internal service quality and organizational culture on
faculty’s job satisfaction. A survey questionnaire was operationalized
based on the dimensions proposed by Owlia and Aspinwall, Cameron
and Freeman and Spector to the data collect from 348 medical faculty
members employed by12 medical schools of Pakistan. Our findings
suggest that hierarchal culture is the strongest contributor of faculty
job satisfaction lacking behind the other culture types. “Assurance
and empathy” contributes more to job satisfaction than any other
dimension of service quality. And, as a whole, service quality has
emerged as a stronger predictor of job satisfaction than organizational
culture. This paper has both practical and theoretical contributions
to improve the overall quality of higher education.


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