EXPLORING THE DETERMINANTS OF INSTITUTIONAL INSURANCE AND THEIR IMPACT ON BEHAVIORAL INTENTIONS: A MIXED METHOD APPROACH

Ubaid ur Rehman, Muqqadas Rehman, Kashif Imran

Abstract


The present research is a step toward determining the behavior
of corporate customers with regard to the current practices of group/institutional life insurance institutes. Data were collected from intellectual corporate customers using 18 open-ended questions and interviews.
Furthermore, 08 insurance experts were selected from service providers for a focus group and 200 closed-ended questions were distributed among corporate respondents. In the initial stage, an exploratory sequential design was used. With the help of existing literature, researchers gathered reactions regarding service justice, service quality, switching cost, and service value on the behavior of individual life insurance and banking
patrons. These results reveal that group insurance service providers should be further explored by additional performance strategies based on the results of this study.

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