Express TV: Competing In a Cluttered World of Media for Consumer Preferences and Viewership Patterns

Saeed ur Rehman, Syed Amir Saeed, Shahnawaz Khan, Ovais Mufti, Asfiya Ahmad, Taimoor Sultan


DOI: http://dx.doi.org/10.22555/ijelcs.v3i1.1818

Abstract


Express News TV Channel found some reports that their TV channel viewership was declining. In Pakistan, however, the viewership data is managed, still the system is not properly managed and has many loopholes. This can be imagined through the information that one of the most populated area of Karachi, Gulshan Iqbal, TV viewing patterns are evaluated through less than ten people meters. Express news therefore decided to conduct a full survey that included the viewership patterns, the most preferred TV shows, and hosts, morning shows, and anchors. The study revealed interesting facts about the standing of Express News programs and TV viewers’ preferences of the same.


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References


Aslam, A. (2016). Race for Ratings: Presenting Pakistani TV Channels’ Actual Ratings (1st to 7th February 2016). Retrieved from https://en.dailypakistan.com.pk/opinion/blog/race-for-ratings-presenting-pakistani-tv-channels-actual-ratings-1st-to-7th-february-2016/

Express News. (2010). Express TV Network - Express News - Television Media Network. Retrieved from http://www.expresslive.50webs.com/

Synergyzer. (2018). Mapping the Land of the Pure. Retrieved from http://www.synergyzer.com/



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